Many brands approach Twitter with the wrong strategy. A broadcast strategy. Spending time generating and publishing content to a platform that isn't listening. We're going to dive in an work less to unlock a world of new customers and turn them into zealots.
Shaun grew up in St. Louis, MO and started playing saxophone when he was in Kindergarten. After graduating college, he worked with CNN for their Strategic Marketing Department.
In 2008, he started boom. reactive. focusing on content-based digital marketing and Social Media.
He also works with the sustainable urban farming company, BathtubTuna. He oversees environmental projects and assists with the marketing and social media.
In his spare time, he plays a lot of Ultimate Frisbee and enjoys backpacking.
